Our passion is seeing you on mission and on FIRE!
MEET THE FOUNDER’S FIRE TEAMOUR FOUNDER
ERIC BECK
Over the past 23 years, Eric Beck has coached over 1000 business owners in the process of systemization, scaling, and getting the free from the daily grind. In the process he has pioneered a proven system called Founder’s Fire that provides down-to-the-minute clarity, as well as a community of accountability to drive the process of reclaiming the fire that leads entrepreneurs on their journey. He has spoken to over 10,000 people live drawing on his experience as a US Army Vet, Jazz musician, Educator, and former Director of Training at Emyth Worldwide.
CEO
OPERATIONS TEAM
Sales + Strategy
Peter’s mission in life is to create moments for people to experience joy, laughter, and life change through relationships and community.
Partnering with organizations, entrepreneurs, and business people from different walks of life and helping them to achieve their life goals and mission is what he has spent his career investing in.
Whether it is around the board room table or in the weeds of administrative work, Peter thrives in helping to move projects and vision forward.
Husband to Bobbi for 15 years, father to two amazing boys, Jaxson and Kylan, Peter is passionate about spending time with family, going on adventures, making memories, and sitting around kitchen tables full of laughter and joy!
PETER KERLIN
ADAM LOOMIS
Social Media + Marketing
Adam Loomis is a seasoned entrepreneur and digital marketing expert dedicated to transforming the online presence of businesses. With over fifteen years in the industry, he’s been on a mission since founding Adam Loomis Marketing and The Local Passport to deliver actionable strategies for personal brands, products, and services. Adam has empowered hundreds of businesses by crafting tailored marketing solutions that drive results. His expertise has helped clients reach over ninety million people in the past year alone, significantly enhancing their brand exposure and bottom-line performance. Adam’s commitment to clear, practical guidance and effective digital marketing tactics has been a game-changer for the businesses he partners with.
SAM BECK
Director of Small Business Acquisitions
Sam Beck serves as Director of Small Business Acquisitions, where he leads the full lifecycle of acquiring and developing businesses—from initial opportunity sourcing to post-acquisition integration and growth.
With a focus on building strong deal flow, Sam oversees a team responsible for identifying both off-market and inbound opportunities, including those generated through educational webinars. He brings structure and clarity to the acquisition process by setting performance standards, refining outreach strategy, and ensuring a consistent pipeline aligned with long-term growth objectives.
Sam plays a critical role in evaluating each opportunity, leading the due diligence process to assess financial performance, operational stability, customer concentration, and overall risk. Working cross-functionally, he helps structure deals—often incorporating creative financing solutions—to ensure each acquisition is both strategic and sustainable.
Beyond the transaction, Sam is deeply involved in what happens next. He coordinates the implementation of proven systemization frameworks, equipping newly acquired businesses with operational structure, KPI visibility, and leadership development to stabilize and scale effectively.
He also works directly with business owners and aspiring buyers, guiding high-level conversations that help clarify fit, uncover opportunity, and define next steps. Known for his thoughtful, advisory approach, Sam is committed to helping others navigate the acquisition process with confidence and purpose.